9 conferences followed one another all the day. Of course, we talked about the basis of an employer brand, recruitment issues in Quebec, the aging of the population, near-full employment, the social context ... Today, mobility is becoming the norm, and the job search is almost permanent. We admire entrepreneurship, we seek fulfillment, professional and personal, we focus on the true values of the company and transparency is required. The "walk the talk" has become the norm, or in good Quebec, the boots must follow the chops!
Apart from the generic aspects, I retained some concepts of this day. Rather than give you a written report, I went to ask a few questions to three participants / speakers present:
Finally, Arnaud Pottier-Rossi, CEO of Kalaapa, French brand communication agency, HR communication, public relations and media, spoke about the unpopularity with advice to make its employer brand attractive. He talked to us about a concept that I let you discover:
Thanks to all three for your intervention :)
Other articles related to the event: